Case studies
The long-form work.
Two studies today. Both written with Claude Code as build partner — one is a Growth PM artifact dissecting a collapsing loyalty program, the other is the meta version of how this site itself was shipped.
Case study
Basecamp Coffee—Find your ritual
An interactive coffee-personality quiz exploring product discovery, conversational UX, and lightweight personalization for a fictional specialty roaster. Built end-to-end with Claude Code, Next.js, and Vercel.
Read the case study →Visit the live project ↗Case study
Building this site
A meta case study on shipping this portfolio with Claude Code as build partner. Architecture bets, production incidents, and what AI-native PM work looks like when the human stays in the loop. The live artifact is this site.
Read the case study →