Consulting
Growth consulting for the AI era
Work with me to level up your relationship with your audience. I can help you design and develop AI-native growth and lifecycle marketing operations that meet your needs, whether you want to scale your operations or you’re just getting started.
I’ve spent nearly a decade building growth and data infrastructure across a variety of businesses in the SaaS and consumer product spaces. Most recently, I built and operated MarTech infrastructure for 22M+ users across People Inc.’s 40+ brands, driving 33% YoY email revenue growth. Find more details on my résumé and LinkedIn (opens in new tab).
Contents
01
Checkups
Fixed price, fixed scope, two weeks or less
Recommended starting point
AEO/GEO and lifecycle audit
$3,500~2 weeks
A written diagnosis of how your audience finds you, how they enter your funnel, and where they drop off. Includes a strategic plan to make your system work harder for you.
- Technical AEO/GEO review to improve brand discovery
- Full-funnel teardown to drive acquisition and engagement
- Prioritized recommendations to maximize impact
Data and analytics audit
$2,500~1 week
A review of your event taxonomy, data schema, dashboards, and governance. Includes an instrumentation plan an engineer or an agent can pick up.
- Current-state map of your events and data flow
- Tracking spec and future-state map of events and data flow
- Compliance audit (GDPR and CCPA) included
02
Implementation
Project scope, quoted after a short discovery call
Best for individuals
Website and content platform
from $6,000project
A fast, accessible site you can self-manage. Can be scaled into a full content platform if you publish regularly. Designed to drive discovery and return traffic by default.
- Design, build, and launch on basic infrastructure
- AEO/GEO/SEO, analytics, and accessibility out-of-the-box
- A content model and publishing workflow layered on when you need one
Email program design
from $6,000project
An automated email program that brings your audience back. Segmentation, triggered journeys, and reusable onsite and in-email components. Includes deliverability and data consent mechanics.
- Segment definitions, journey maps, and a template system
- Data-driven campaign automations and reporting
- Integrate into AI-native operational workflows for continuous optimization
MarTech and data architecture
from $8,000project
An integrated growth system that grows with your audience. Determine what to build, what to buy, and in what order to scale your operations. Build for today while planning for the future.
- Gap analysis on your existing system
- New vendor evaluation and procurement
- Phased development plan that optimizes and builds onto your existing setup at the same time
03
Ongoing Support
Monthly retainer, three-month minimum
Best for small teams
AI-native operations
from $2,500setup
A working setup for your team to drive operations with modern, agentic workflows. Seamless automations that allow your time to be spent on valuable, human work.
- Human-in-the-loop workflows that automate low-value work and focus your time on delivering your expertise
- Live training sessions and written runbooks that keep your AI skills fresh
- Ongoing monthly support once the setup is in place
Fractional product partner
from $1,500per month
End-to-end product support when you need a thought partner, but not a full-time employee. Assistance from roadmapping to development management.
- Standing weekly time, including development rituals, plus async access in between
- Prioritization, documentation, user research, and data analysis
- Everything between the gaps that you need a product person to help with
Past clients
Selected engagements since 2022, across AI research, music-industry SaaS, and arts nonprofits.
2026 – present
Fleet (opens in new tab)
AI training and evaluation—prompting for simulated-environment research.
2023 – 2026
DataAnnotation (opens in new tab)
LLM and agent training—chain-of-thought and meta-prompting, evaluation rubrics and criteria, and peer review of model outputs.
2022
NEFA (opens in new tab)
Content strategy for the New England Foundation for the Arts—what to publish, for whom, and how the programs it funds get found.
2022
Private client
Analytics architecture and data strategy, from event design through to the reporting decisions and dashboard design.
Ongoing
My own products
This site and the editorial operation behind my published writing, built and run on an AI-native setup with agentic workflows in the loop.
How engagements work
- Hourly
$150 for advisory work that does not fit a fixed scope.
- Projects
Half at kickoff, bi-weekly thereafter. Significant scope changes addressed per project.
- Arts, nonprofits, and small businesses
Reduced rates, based on project scope.
- Availability
Selective. I commit to a small number of engagements at a time, so clients receive high quality.
- Not my work
Paid media buying, brand identity design, and anything that needs a designer more than it needs a product person. I would rather refer you well than take it on.
Start a conversation
Tell me what you need and I will tell you whether it is something I can help with. If it is not, I will do my best to point you toward someone that can.
Los Angeles, CA · available remote