Malcolm Xavier

Malcolm Xavier Consulting · Remote

Principal Consultant · Feb 2022 – Present

Independent product, data, and content-strategy practice—growth systems, MarTech and customer data platforms, privacy-aware data governance, AI-native operations, and AI training and evaluation.

• Build and operate The Booth on Claude Code, the AI-native system I plan and ship my own work from, this site and my published writing included: six workstreams merged into one prioritized day, agents that run unattended on a schedule, and every automated write logged with an undo
• Set the privacy rules for The Booth’s automation: the jobs that can reach the internet can’t reach personal data
• Fleet (opens in new tab) (2026–present): AI training data for agent research—prompt development, and sessions in simulated environments that logged every change
• DataAnnotation (opens in new tab) (2023–2026): LLM and agent training and evaluation—wrote prompts, criteria, and rubrics using CoT and meta-prompting, adversarial prompts included; graded model responses and peer-reviewed other contributors’ work
• Artist Growth (opens in new tab) (2022): product operations and GDPR/CCPA compliance for music-industry SaaS
• New England Foundation for the Arts (opens in new tab) (2022): content strategy
• Analytics architecture and data strategy for a private client (2022)

People Inc. (opens in new tab) · Remote

Senior Product Manager, Audience Relationships · Feb 2024 – Oct 2025

“America’s largest publisher” (formerly Dotdash Meredith). Scaled the growth and MarTech platform for 40+ brands and 22M+ users.

• Grew email revenue 33% YoY with reusable components and lifecycle marketing playbooks
• Partnered with data science and operations to scale recipe recommendation service and drive 2x traffic
• Introduced a content-specific newsletter program with 3x open rates and 2x user LTV
• Established new $2.2M+ annual revenue channel by supporting launch of user commenting
• Operationalized experiments to enable AI-based personalized acquisition and engagement
• Built models in SQL, BigQuery, and Connected Sheets to size achievable outcomes that informed the AI-based personalization strategy
• Facilitated 80+ member community of practice focused on product discovery skills
• Enabled onsite transactions to increase print subscription revenue 115% YoY

→ Read the case study

Muck Rack (opens in new tab) · Remote

Technical Product Manager, Content and Data Ingestion · Sep 2022 – Feb 2024

SaaS reporting tool for PR professionals. Scaled the content platform behind search and monitoring.

• Scaled ingestion 350% YoY, enabling downstream ML classification, search, and reporting
• Improved core AI/ML model accuracy, reducing parsing errors by 45% YoY
• Backfilled content and data to achieve a 500% increase in historical coverage
• Led the initiative to decompose the ingestion monolith, improving ETL cost, scalability, and reliability
• Collaborated with partnerships, legal, and GTM to establish strategy for content and data solutions
• Liaised with external content vendors and developers to ensure data-processing compliance

→ Read the case study

User Interviews (opens in new tab) · Remote

Product Manager · Sep 2020 – Feb 2022

SaaS UXR tool and marketplace for researchers and participants. Led core and platform teams.

• Improved marketplace management by driving a 135% increase in participant re-recruitment
• Implemented participant targeting that improved core marketplace fulfillment metric by 15%
• Designed, analyzed, and reported on A/B tests for email-notification system model updates
• Built SQL queries and dashboards in Mode to monitor and report on marketplace operations
• Led update to product pricing, including onsite creative and purchase flow

→ Read the case study

Fullstack Academy (opens in new tab) · New York, NY

Admissions Lead, Project Manager · Jun 2018 – Feb 2020

Web-development bootcamp (and The Grace Hopper Program). Owned the enrollment funnel end to end, scaling it past growth targets.

• Generated $30M+ in annual revenue (170% YoY increase) by operationalizing enrollment
• Partnered with engineering to optimize integrations, automations, and system architecture
• Built enrollment dashboards in HubSpot to give the business live visibility into funnel performance
• Trained and managed ~40 rotating contract technical interviewers as part of enrollment operations
• Performed code review for all applicants in HackerRank

Fractured Atlas (opens in new tab) · New York, NY

Program Associate · Mar 2014 – Oct 2017

SaaS arts-administration tool. Provided administrative support to end users.

• Tracked and reported on user analytics as inputs for roadmap prioritization
• Conducted quality-assurance testing of new features and bug fixes
• Ideated and produced podcast with Createquity (opens in new tab) to establish institutional thought leadership

Northwestern University, Pritzker School of Law · Chicago, IL

Master of Science in Law · Honors · Sep 2021 – May 2023

Applied privacy law and IP strategy frameworks to PM work in data platforms, AI personalization, and user-data governance.

• Teaching Assistant: Negotiations Skills and Strategies (Professor Lynn Cohn)
• Relevant courses: Privacy Law and Regulation; IP Strategy and Management
• Presentation: “The Revolution Will Not Be Live Streamed: Privacy Law in the Social Media Era”
• Presentation: “When You Hear Some Feedback, Keep Going Take It Higher: Legal, Technical, and Ethical Notes for the Future of Video-Sharing Apps”

Correlation One — Data Science For All (DS4A) · Online

Data Science Certificate · Honors · Johnson & Johnson Distinguished Scholar · Oct 2020 – Mar 2021

• Relevant technologies: Python, Pandas, Jupyter Notebook, Google Data Studio
• Presentation: “Oceans Rise, Properties Fall”

Yandex Practicum · Online

Web Development Certificate · Mar 2020 – Sep 2020

• Relevant technologies: HTML, CSS, JavaScript, React, Node, Visual Studio Code, GitHub

Trinity College · Hartford, CT

Bachelor of Arts in Theater & Dance, Minor in Studio Arts · Sep 2009 – May 2013